Hoppa Case Study
Hoppa is the world’s number one specialist in smooth, reliable transfers, serving over 700 airports and 7500 cities and resorts. You can pre-book a hoppa from Alicante to Australia, Barbados to Beijing and in 116 countries in between.
- Internally developed pricing system built in access and excel.
- A large amount of manual pricing decisions using “gut feel”.
- Only enough time to focus on 20% of SKUs that make up the core business.
- Basic pricing rules that lacked flexibility.
- BlackCurve was selected as Hoppa's online price management system.
- Manage prices for 40,000 routes across 5 vehicle types for their B2C business.
- Manage prices for their B2B business across 1000+ customers including the likes of Thomas Cook and LastMinute.com.
- Extremely flexible dynamic rules library enabling Hoppa to manage the long tail of their business:
- Desired Margin
- Website Performance
- Price Elasticity
- Commercial Plan
- Competitor Position
- Zero Sales
- Stock Levels