Hoppa Case Study

Hoppa is the world’s number one specialist in smooth, reliable transfers, serving over 700 airports and 7500 cities and resorts. You can pre-book a hoppa from Alicante to Australia, Barbados to Beijing and in 116 countries in between.

 

The Challenge

  • Internally developed pricing system built in access and excel.
  • A large amount of manual pricing decisions using “gut feel”.
  • Only enough time to focus on 20% of SKUs that make up the core business.
  • Basic pricing rules that lacked flexibility.

 

The Solution

  • BlackCurve was selected as Hoppa's online price management system.
  • Manage prices for 40,000 routes across 5 vehicle types for their B2C business.
  • Manage prices for their B2B business across 1000+ customers including the likes of Thomas Cook and LastMinute.com.
  • Extremely flexible dynamic rules library enabling Hoppa to manage the long tail of their business:
    • Desired Margin
    • Website Performance
    • Price Elasticity
    • Commercial Plan
    • Competitor Position
    • Zero Sales
    • Stock Levels
    • Attribute
    • Bundling