Pricing Training

The businesses that see the fastest and greatest gains from smarter pricing, are ones where employees have a solid understanding of the importance of pricing to drive overall business growth and performance. That is where our training courses come in, designed to address specific gaps in pricing knowledge.

Each session is designed to be engaging through a mix of theory and break-out exercises.

We can provide both ready-made courses, right through to tailored courses to meet your education requirement.


Available Courses

An Introduction to pricing

In this course you will learn:

  • What pricing strategies are available
  • Top pricing strategies for each sector
  • Innovative pricing strategies
  • How best in-class businesses manage their pricing
  • How to effectively use pricing tools.


How to Increase Profit in Contested Markets

In this course you will learn:

  • The principles of value based pricing
  • How to identify your value
  • How to communicate your value to customers
  • Why price wars are bad for everyone
  • Strategies to increase prices and manage the potential fall-out.


Selling Value

In this course you will learn:

  • How to build a value-based relationship with your customer
  • How to negotiate with customers driven by price
  • How to handle objections over price
  • Best practices for communicating price increases.


Implementing value based pricing

In this course you will learn:

  • How to determine the value of your brand
  • Why value is more important than price
  • How you can use segmentation to drive profitability
  • How to make a cultural change to value-based pricing.


Building a Relationship Between Sales & Pricing

In this course you will learn:

  • Why sales teams and pricing managers should work together
  • Can value overcome sales problems?
  • How to improve communication between sales and pricing managers.


Cant find what you're looking for? We can also provide tailored courses specific for your business and industry needs. 


Please visit our pricing page here.