Electrical World is based in Northern Ireland; starting from humble beginnings, it has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring accessories.

Today, Electrical World ships 8,340 of products to over 50 territories across the world.

“Great software”

Matthew Coalter, Director of E-commerce at Electrical World


  • Operating in a competitive online marketplace, Electrical World was looking for a pricing solution that filled their core requirements and made their prices attractive to potential customers.

  • Electrical World were managing their pricing on spreadsheets. It was therefore difficult to update pricing on their website, let alone their other channels such as Amazon and Ebay.

  • A spreadsheet-based pricing model was prone to human error.

8,340 products managed

10,000 monthly price changes

The Solution

  • BlackCurve provides competitor pricing information.

  • Electrical World uses dynamic pricing rules to ensure their prices remain competitive whilst maintaining price safeguards.

  • Where a price change is required, all Electrical World channels are updated automatically, meaning that all their channels are in sync.

The Results

  • Electrical World started using BlackCurve to initially only manage and optimize the price of 1/5 of their product inventory.

  • Following a strong return on investment, the confidence was obtained to use BlackCurve to manage the pricing for their whole entire inventory of 8,340 products.

  • BlackCurve on average makes 100,000+ monthly price changes.

matthew coalter electrical world.gif

Matthew Coalter

Director of E-commerce at Electrical World

"As a fast-growing online company, we needed a flexible and efficient pricing solution to stay ahead of the competition.

BlackCurve offers a solid solution on our terms, and allows us to get the edge across all our working platforms without worrying about losing out thanks to the variables we can set in place.

Unmatched in their sector, we've already seen results from using BlackCurve & recommend it highly to other companies who want to stay on top of their bulk pricing.”