Hoppa - Case Study

Business Overview

Hoppa is the world’s number one specialist in smooth, reliable transfers, serving over 700 airports and 7,500 cities and resorts. You can pre-book a hoppa from Alicante to Australia, Barbados to Beijing and in 116 countries in between.

The challenge

Internally developed pricing system built in access and Excel.

A large amount of manual pricing decisions using “gut feel”.

Only enough time to focus on 20% of SKUs that make up the core business.

Basic pricing rules that lacked flexibility.

The Solution

BlackCurve was selected as Hoppa's online price management system.

Manage prices for 40,000 routes across 5 vehicle types for their B2C business.

Manage prices for their B2B business across 1000+ customers including the likes of Thomas Cook and LastMinute.com.

Extremely flexible dynamic rules library enabling Hoppa to manage the long tail of their business.