About BlackCurve

Mission Statement

We are on a mission to give retailers the confidence that they are making the right pricing decisions, day in, day out.

Our Story

BlackCurve was founded by Philip and Charles Huthwaite. After spending 5 years designing and implementing bespoke pricing systems for major global players, it became evident to this father and son team that pricing was being done badly, even by businesses which, on the surface, looked like they had their acts together.

The founders were frustrated that eCommerce companies were stressing too much about their competitors, and using simple re-pricers to blindly follow price movements to the detriment of their business.

They wanted to make it easy for retailers to learn which pricing decisions should follow the wider market and why; and which pricing decisions would be better suited to being influenced by other data points.

They were determined to provide retailers with a solution, that was much more robust than a spreadsheet, to analyse and implement smart automated pricing changes across thousands of product lines.

They were surprised that existing alternatives took more than a year to implement. BlackCurve had to work out of the box.

In 2016, BlackCurve Solutions Ltd (BlackCurve) was born; it started with a small seed investment, working out of a small cottage in Kingston upon Thames; now, 5 years and £3 million of external investment later, BlackCurve is making pricing decisions for more than 20 million product lines, for eCommerce companies across the world.