Going Global - International Pricing with BlackCurve

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Episode 55 of the eCommerce Matter's Podcast is now available, entitled ‘Going Global - International Pricing with BlackCurve’.

In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries.

BlackCurve has successfully launched its services in eight new countries, spanning three major regions:

Australasia: Australia and New Zealand (2 countries)
The Americas: Brazil and Canada (2 countries)
Europe: France, Italy, Spain, and The Netherlands (4 countries)

Prior to this expansion, BlackCurve had a presence in the following countries:

United Kingdom, Ireland, United States, Germany.

We discuss the reasons behind BlackCurve's strategic move to expand into these new countries, including:

Increasing interest in their services.
Inbound requests from potential clients.
The desire to address underserved markets in top eCommerce countries.
Significance in the eCommerce landscape.

We cover how new and existing customers can now easily add new channels in these countries to track competitor data effectively.

We tease BlackCurve's future expansion plans including a focus on non-English speaking countries, with an eye on Google Shopping maturity rates and the potential for entry into the Chinese market.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

Where to listen

🎧 Available to listen now on all major podcasting platforms.

🎧 Available to listen now on Spotify.

Podcast Summary

Introduction

The podcast begins with Philip Huthwaite and Rob Horton discussing the primary focus of the episode: the launch of Blackcurve in multiple countries. They underscore the critical importance of having a robust global pricing strategy rather than a one-size-fits-all approach for businesses looking to expand internationally. The hosts acknowledge that pricing strategies must be tailored to each country's unique market dynamics.

Customized Pricing Strategies

A central theme throughout the podcast is the necessity of customizing pricing strategies for different countries, especially when dealing with branded goods available from various locations. Philip and Rob stress that the approach that works in one country may not yield the same results in another due to variations in consumer behavior, market competition, and economic conditions.

Seasonal Pricing Challenges

Rob provides a concrete example of the challenges Blackcurve faces due to the misalignment of seasons in different countries. For instance, when pricing paddleboards, the UK and Australia have different peak seasons. This misalignment requires businesses to adapt their pricing strategies to suit local seasonality, demonstrating the need for market-specific approaches.

Data-Driven Decision-Making

Philip highlights the immense value of collecting and analyzing data from multiple markets. When operating in various countries, businesses gain the advantage of evaluating product performance, tracking competitors, and fine-tuning pricing strategies based on real-time insights. Data-driven decision-making emerges as a key driver of competitive advantage in global markets.

Feedback-Driven Expansion

The hosts explain that Blackcurve's decision to expand into new countries is guided by customer feedback and interest. They express a willingness to explore non-English-speaking markets and prioritize countries based on market size and growth potential. This flexible approach to expansion enables Blackcurve to cater to a broader range of businesses.

Streamlined Expansion Process

Rob describes how Blackcurve's expansion process has become more agile. In the past, entering a new country required significant enterprise deals. However, the company now readily responds to requests from smaller merchants. This streamlined approach makes it easier for businesses to access Blackcurve's pricing solutions in new markets.

Focus on Google Shopping

Philip expresses his keen interest in Google Shopping's maturity rates in various countries. Blackcurve aims to be an early adopter in markets showing promise in this area. They believe that leveraging Google Shopping effectively can provide a competitive edge in international e-commerce.

Conclusion

The podcast concludes with a summary of Blackcurve's recent expansion into eight new countries: Australia, New Zealand, Brazil, Canada, France, Italy, Spain, and the Netherlands. Blackcurve offers competitor pricing insights and dynamic pricing technology in all these countries, irrespective of the e-commerce platform used by businesses. The hosts encourage businesses to provide feedback and express interest in further expansion.