BlackCurve Press Kit

About BlackCurve

BlackCurve is a pricing software company.  The cloud-based software helps ecommerce companies find the optimal price for their goods/services through advanced pricing algorithms and machine learning. 

This allows companies to setup more advanced pricing rules, model the potential impact of these rules, and analyse the actual performance on an ongoing basis, in order to get to the best price point for all goods and services. 

The close-knit family startup is led by Philip Huthwaite, Founder and CEO of BlackCurve. 

The word ‘black’ was borrowed from the banking term ‘you’re in the black’ meaning your bank account has a positive cash balance. The word ‘curve’ symbolises how the company’s software will help businesses increase their profitability.

What started out as an idea in September 2015, saw the company join the Accelerator Academy in late 2015. The company was prodded, tweaked and improved, and by March 2016, BlackCurve was created. The company launched in October 2016. 

Pricing is the easiest lever to pull for companies to grow their profit margins. If you're using spreadsheet for your price administration, or are over reliant on cost plus pricing,  BlackCurve is the perfect solution to help you on your pricing journey.



For press inquiries, please contact:

Emmanuel Aremu


Tel: +44 (0) 203 5670 750



BlackCurve Solutions Limited

The Print Rooms 

164 - 180 Union Street

Unit 412

London, SE1 0LH

United Kingdom



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BlackCurve is a family SaaS business, ran by Philip Huthwaite CEO and Founder. A former Sales Director at Innoware and Technology Consultant at Accenture.

Charles Huthwaite is the Technical Director, and has experience across 12 programming languages following a background in technology that has spanned 30 years. He is supported in building BlackCurve by Robert Dexter, the Lead Software Engineer.

In addition, Moira McCormick is the Content Researcher and Pricing Specialist, Chris Anson as Account Executive and Emmanuel Aremu is the Growth Lead at BlackCurve.


Team Pictures

Philip Huthwaite Founder & CEO

Philip Huthwaite

Founder & CEO

Charles Huthwaite Technical Director

Charles Huthwaite

Technical Director

Robert Dextor Lead Software Engineer

Robert Dextor

Lead Software Engineer

Emmanuel Aremu Growth Lead

Emmanuel Aremu

Growth Lead

Moira McCormick Content Marketing Content Researcher and Pricing Specialist

Moira McCormick

Content Marketing Content Researcher and Pricing Specialist

Chris Anson Account Executive

Chris Anson

Account Executive


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