Mission Statement

Help companies optimise the prices for everything they sell.


About BlackCurve

BlackCurve is a price management and price optimisation SaaS company.

The cloud-based software empowers ecommerce companies to grow their businesses and get the optimal price for everything with “Explainable Artificial Intelligence”.

The company is led by Philip Huthwaite, CEO and Founder of BlackCurve.

The word ‘black’ was borrowed from the banking term ‘you’re in the black’ meaning your bank account has a positive cash balance. The word ‘curve’ symbolises how the company’s software will help businesses increase their profitability.

What started out as an idea in September 2015 saw the company officially founded in early 2016 as part of a company accelerator programme. The company officially launched in October 2016.

In February 2018, BlackCurve secured £500,000 seed investment from Mercia Fund Managers to support further growth and investment in data science.

Pricing is the best lever to pull for companies to grow their profit margins. If you're using spreadsheet tools such as Microsoft Excel for your price administration, are over reliant on cost plus pricing, or looking to be more dynamic with your pricing, BlackCurve is the pricing solution for you.

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